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Guiya Minerals

Makeup of the Earth

Unleash Your Natural Radiance with Guiya Minerals – Makeup for Every Skin Type

Featured Collection

Shop Face

Elevate your beauty routine with our facial editions.
The Loose Powder Fusion, inspired by the…
Golden Hour liquid illuminator infuse crushed crystals…
The Liquid Mineral Foundation combines natural minerals…
The Eyebright Concealer is a transformative blend…

Shop Cheeky

Elevate your beauty routine with our cheeky editions.
The Match Maker Duo combines a contour…
Golden Hour liquid illuminator infuse crushed crystals…
Cheeky Liquid Blush offers a sheer liquid…
Eyes Collection Portrait

Shop Eyes

Elevate your beauty routine with our eye editions.
Morning Glow eyeshadows offer an opulent collection…
The Eyebright Concealer is a transformative blend…
Lips Collection - Guiya Minerals

Shop Lips

Elevate your beauty routine with our eye editions.
Smashed Liquid Lipstick offers a luxurious fusion…
Glazed Lip Gloss offers a juicy, full-bodied…

Virtual Try On

Find The Right Shade For You

Elevate your beauty routine with our latest editions.
Mastering your energy, mastering your life
A Blush and Contour Duo? Oh my!
Guiya Mineral’s Z-Cote Zinc BB Cream: A Clean Beauty Essential with SPF 30
A Clean Beauty Revolution: Fusion Semi-Loose Powder
The Hyaluronic Acid (HA) Skincare Revolution
Esther's Inspiring Journey: Embracing Resilience and Self-Love

Story Time

Hey, beautiful souls! Today, I want to share an incredible story that will uplift your spirits and ignite the fire within you. Meet Esther, a remarkable woman who has navigated life’s challenges with unwavering resilience, blossomed into a confident individual, and discovered her true purpose. Let’s dive into Esther’s Inspiring Journey: Embracing Resilience and Self-Love, and uncover the valuable lessons she has learned along the way. 

Guiya: Esther, thank you for joining us today. Let’s start by exploring the key experiences that have shaped your path towards finding your purpose. Can you share some pivotal moments? 

“Absolutely! Becoming a parent at a young age was a turning point in my life. It forced me to mature quickly and instilled a tremendous amount of resilience within me. Additionally, pursuing my entrepreneurial spirit as a professional wedding photographer played a significant role in my journey. Running my own business taught me valuable lessons about who I am, who I aspire to be, and who I do not want to become. It’s through the challenges and triumphs of entrepreneurship that I started to find my path to my purpose.” 

Guiya: Your journey towards self-confidence is truly inspiring. Can you tell us about the transformation you underwent in embracing self-love? 

“It has been a gradual process. I used to despise the stretch marks on my belly, viewing them as flaws that made me feel like a “freak.” Over time, I learned to accept and eventually love these marks. It was a journey of forgiveness, not only for my past self but also for harbouring such negative thoughts about my own body. Through this process, I created space for the past, present, and future versions of myself to coexist harmoniously. This newfound self-love expanded beyond my physical appearance, allowing me to embrace my entire existence. Now, I see my body as a vessel to care for and appreciate, while my soul takes centre stage.” 

Guiya: You have encountered significant challenges on your journey. Can you share one of the most impactful obstacles you faced and how you overcame it? 

“One of the most challenging periods of my life was experiencing burnout for 18 consecutive months while simultaneously managing an evolving business during the pandemic. Within that time frame, I tragically lost my beloved grandmother and my dear dog, compounding the

emotional toll. It felt like a universal lesson, urging me to slow down and align my actions with my values. Realising that life was passing by and questioning its purpose, I made a monumental decision. I closed my successful business after five years of operation, relocated to a more nurturing environment, and redefined my daily habits and rituals to align with my goals and values. This transformative experience has been life-changing.” 

Guiya: Your commitment to sustainability is admirable. How do you incorporate eco-conscious practices into your daily life? 

“I think we can’t “do it all”, but we can try to do our part, consciously. I strive to be mindful of my environmental impact. I make a conscious effort to recycle, purchase compostable coffee pods, shop in vintage stores and op-shops, and actively seek out stores that offer refillable options for household cleaners and detergents. I have incorporated 2-3 “vegan days” a week into my meals, reducing my carbon footprint and adding balance through my dietary choices. Wherever I go, I make it a habit to pick up rubbish, contributing to a cleaner and healthier world. 

Guiya: Empowering others seems to be a significant part of your journey. Can you tell us about your experiences mentoring young women and empowering them through your photography? 

“It’s a beautiful coincidence that I find myself mentoring young women for approximately 12 months each year. These individuals are incredibly talented and eager to learn, often assisting me during photoshoots. Being able to share my knowledge and help them navigate the professional photography industry is immensely rewarding. Furthermore, I love conducting empowerment shoots, where I capture the essence of a woman and help her feel incredible. It’s a powerful experience to witness her discover the beauty that I see in her. Empowering others through photography is a true joy.” 


Esther’s journey is a testament to the power of resilience, self-love, and purpose. From overcoming challenges to embracing sustainability and empowering others, she embodies the values that Guiya Minerals stands for. As Esther reminds us, the beauty industry has the potential to promote acceptance, inclusivity, and self-expression. Let us embrace our uniqueness and seek the beauty within ourselves, just as Esther has done. By sharing her story, Esther continues to inspire others on their own journeys of self-discovery and self-love.

Love and light,
Team Guiya xo

Thanks for reading Esther’s Inspiring Journey: Embracing Resilience and Self-Love.

Read next: 5 beauty trends set to return in Summer 2023

I interviewed my boss, the Queen of Guiya Minerals

Story Time

I sat my boss down and interviewed her! She’s unique in the sense that she really allows us to carve our own roles and our own paths because she wants us to be happy and work with our strengths. She cares so much about the world around her and she’s on a hot mission, so we got to the bottom of it because I think everyone needs to hear it, so that’s how we got to this point, I interviewed my boss, the Queen of Guiya Minerals.

Wholesome content.

You can view segments of the interview on youtube, here:

Interviewer: Esther (Marketing Coordinator of Guiya Minerals)

Esther: “Let’s dive right in. Guiya Minerals has a unique vision of connecting feminine energy and empowering women. Can you share the inspiration behind starting this brand and how it sets Guiya Minerals apart in the beauty industry?”

I interviewed my boss, the Queen of Guiya Minerals.

Bell: “Thanks, Esther! It’s awesome to be here chatting with you. Guiya Minerals was born from a deep desire to create a brand that goes beyond just makeup. We wanted to build a community that supports and empowers women, breaking the stereotype that women don’t support each other. This genuine connection and nurturing environment make us stand out from other makeup brands”.

Esther: “That’s fantastic, you’re my idol. The sense of unity and empowerment is truly admirable. Can you tell us more about the journey you aim to take with your customers? How do you want them to feel when using Guiya Minerals products?”

Bell: “Guiya Minerals was developed and created for more of a spiritual journey rather than just a makeup that women wear. We aim to enhance not just the outer beauty but also the inner beauty of our customers. We want them to feel confident and beautiful from within. It’s about embracing their uniqueness and feeling good about themselves.”

Esther: “I love that holistic approach so much. Now, let’s talk about the community involvement aspect. How does Guiya Minerals incorporate community work into its business model, and why is it so important to you?”

Bell: “Community involvement is close to my heart. As a team, we believe in giving back and making a positive impact on people’s lives. It’s not just about selling makeup; it’s about creating a movement of happiness and support. We are setting up a free monthly gathering called Ground With Guiya. Attendees can expect breathwork, meditation and sound healing to begin with. This aspect excites me the most because we get to make a difference in people’s lives beyond the world of cosmetics.”

Esther: “I love that! Trust is essential in the beauty industry, and your commitment to honesty and transparency is evident. Can you share more about the thoughtful selection of ingredients and why it matters to Guiya Minerals?”

Bell: “Our brand’s ethos revolves around using the best and most natural ingredients in our products. We’ve put in a lot of effort to ensure that each product is of the highest quality and resonates with our purpose – to make people feel happy and confident. We prioritise ingredients that nourish and care for the skin, avoiding harmful chemicals. Honesty and transparency are key to us, and we want our customers to trust that they are using products that are good for them and the environment.”

Esther: “Now, let’s talk about the grand vision of Guiya Minerals – creating world happiness. How do you plan to achieve this vision through your brand?”

Bell: “Creating world happiness is at the core of everything we do at Guiya Minerals. We believe that beauty starts from within, and when we feel good about ourselves, we spread that positivity to others. It’s like a ripple effect – one person’s happiness inspires another. This is also where Ground With Guiya comes in, it will help women slow down and get back in touch with themselves. By empowering women and encouraging them to embrace their unique beauty and get together to support each other in their communities, we hope to make the world a happier place. These aspects are only the beginning but we’ve got to start somewhere!”

Esther: “That’s such a beautiful vision, Bell. Finally, could you share your thoughts on what being an Australian brand means to Guiya Minerals?”

Bell: “Being an Australian brand is more than just a location; it’s about embracing the spirit and essence of Australia. We take immense pride in our homeland and its rich resources. Our connection to the land, its natural elements have shaped our brand identity. Guiya Minerals embodies the vibrant, diverse, and empowering spirit of Australia.”

Esther: “Thank you so much for sharing your passion and insights with everyone today. It’s truly inspiring to see the vision and purpose driving Guiya Minerals and I am obsessed with you and it’s an honour to see you build this brand up. I’m sure our audience will be excited to learn more about Guiya and its positive impact.”

Bell: “Thanks, Esther! Okay let’s get back to work. Or should we go get a coffee? Massage?”

Esther: “Massage”.

We hope you enjoyed reading I interviewed my boss, the Queen of Guiya Minerals.
Read next: Unlocking the power of breathwork.

Makeup Tips

Are you looking to spice up your beauty routine? Well, hold on to your mascara wands because we’ve got some fun makeup facts that will leave you feeling fabulous! Get ready to level up your makeup game with these five delightful surprises:

1. The Perfect Match: Your Undertone

You may already know your foundation shade, but did you know about your undertone? Identifying your undertone is the secret sauce to finding the perfect makeup match. There are three main undertones – warm, cool, and neutral. If your veins appear green, you’re likely warm-toned. If they look blue, you’re probably cool-toned. Can’t decide? You might have a neutral undertone! Knowing your undertone will make your makeup blend flawlessly and give you that radiant, lit-from-within glow!

2. Amp Up Your Lash Game: Lash Curler Hack

Want stunning, doll-like lashes without breaking a sweat? Here’s a nifty trick – warm up your lash curler with a hairdryer for a few seconds before using it. Think of it as a hot yoga session for your lashes! The gentle heat will set the curl better, giving you an eye-opening effect that lasts all day. Just remember to check the temperature before curling those gorgeous lashes!

3. Pucker Up with a DIY Lip Scrub

Who doesn’t want luscious, kissable lips? Ditch the expensive lip scrubs and create your own at home! Simply mix some brown sugar with honey and voilà – you’ve got yourself a lip-smoothing delight. Gently scrub away the dead skin, and your pout will thank you with a soft and supple texture. Pucker up, buttercup!

4. The Blender’s BFF: Setting Spray Magic

You love your makeup blender for that flawless finish, but here’s a secret weapon to enhance its magic – setting spray! Before dampening your blender with water, try using a setting spray instead. Not only will it set your makeup, but it will also add an extra boost of hydration, leaving your skin looking dewy and fresh all day. A makeup blender’s new BFF is born!

5. Fake It Till You Make It: Fuller Lips

Dreaming of those plump, Angelina Jolie lips? Fake it till you make it with this lip-boosting trick. Dab a bit of highlighter or shimmery eyeshadow right in the centre of your bottom lip. This optical illusion will create the illusion of fuller, juicier lips. Pucker up, darling – it’s time to unleash your inner bombshell!

And there you have it – five fabulous makeup facts to upgrade your beauty game! Embrace these fun and fabulous tips, and let your makeup adventures soar to new heights. Makeup is all about exploring, experimenting, and having a blast while expressing your unique beauty. Happy glamming, beauties!

5 beauty trends we're predicting in 2023

Beauty Trends

Summer will be back before we know it, and we’re all about bringing back some fabulous beauty trends with a modern twist! Think Marissa and Summer from The OC. From dewy “cloud skin” to bare glossy lips, get ready to turn heads and make a splash with these five beauty trends we’re predicting to return in Summer 2023.

1. Cloud Skin: The Soft Matte Finish

Say hello to “cloud skin,” the makeup trend that’s all about achieving a soft matte finish with a breathable and humidity-proof look. Embrace this glowing, yet controlled finish by combining a mattifying primer with your favourite dewy complexion products. It’s the perfect way to summer-proof your makeup and keep that fresh, effortless glow throughout those sunny days.

2. Clear Glossy Lips: The barely there pout

Intensely glossy lips are back in a big way this summer! Say goodbye to the peachy pinks of last year and embrace intense coral and red shades. The sheer gloss against summer skin is a timeless combo that exudes vacation vibes. Whether you’re heading to the office or an evening soirée, this lip look will have you feeling confident and fabulous.

3. Grunge Lashes: The Drama-Filled Eyes

Grunge glam is making a comeback, but with a summery twist. Give your eyes some drama with voluminous lashes. Reach for a mascara like Guiya’s Fibre Lash Mascara, which leaves your lashes fluffy and full. For extra oomph, apply the mascara vertically to build more pigment and achieve that “baddie” lash effect.

4. Bronzed Skin: Faux Sun-Kissed Glow

A sun-kissed tan is always in for summer, but don’t worry about harmful rays. Faux it till you make it! Grab your favourite Golden Hour Illuminator shade and blend it across the high points of your face. Mix it with moisturiser or use it on your decolletage to achieve that bronzed goodness without the sun damage. Get ready to rock that golden glow all season long.

5. Rosie Sunkissed Cheeks: Playful Colours for a Splash of Fun

Get ready to shine with rosy cheeks in playful colours like Guiya’s Cheeky Liquid Blush in Dawn and Dusk. Wear it on the apples of your cheeks and up onto the bridge of your nose, where the sun would hit. We want that sun kissed look without the harmful rays. Finish the look by adding some to your eyelids, blow yourself a kiss in the mirror and go get out there, cutie!

There you have it – five beauty trends that will elevate your summer look to the next level! Embrace the nostalgic vibes with a modern twist, and have a blast experimenting with these fabulous makeup trends. Summer 2023 is all about fun, confidence, and embracing your unique beauty. Get ready to slay, and let your beauty shine!

Love and light,
Team Guiya xo

5 beauty trends we're predicting in 2023

We hoped you liked reading about the five beauty trends we’re predicting to return in Summer 2023.

Read next: Practical tips to start glowing from within.


How To's

We wanted to share with you some practical tips to start glowing from within. Imagine having skin that glows, not just from skincare products, but from the nurturing love you pour into your mind, body, and soul.

The true path to healthy, glowing skin is paved with the essence of well-being and it’s as simple as choosing to be lovingly, softly, patiently disciplined within yourself in order to create healthy habits. 

These will not only change your skin but your every-day living as well. And we know that all these little, incremental steps are so important when making big changes, like calling in the life (and skin) of your dreams. 

Glowing skin is more than a mere reflection in the mirror – it’s a reflection of how you treat yourself from the inside out.

Let’s explore the holistic steps that pave the way to that ethereal glow:

Antioxidants: Just like Guiya Minerals’ treasures lie deep within the earth, your inner glow springs forth from mindful choices. Start with a daily ritual of a turmeric tonic, a golden elixir brimming with antioxidants. This elixir cleanses your inner canvas, creating the perfect foundation for radiant skin.

Nature: Venture outside and let nature be your partner. As you move your body, the sun’s gentle kiss infuses your skin with vitality. Fresh air clears the cobwebs from your mind and invigorates your senses, a simple yet profound way to enhance your outer beauty by embracing the outdoors.

Journaling: Journey into your thoughts through journaling. Let your pen dance on the pages, releasing thoughts and worries. This practice not only clears your mind but also paves the way for a serene soul that reflects in your skin’s glow.

Self-Love through Creativity: Engage in creative expression, for art is not only on the canvas but also within you. Choosing to be creative with whatever creative tools feel the most fun for you can help you work through your emotions and creates a love of within, of who you truly are. Self-love becomes a masterpiece that adorns your being, enhancing your skin’s natural radiance.

Nourishment: A well-balanced diet is the symphony of self-care. Listen to your body’s cravings, for they are whispers of what nourishes you. Savour vibrant fruits, crisp greens, and wholesome grains – each bite harmonising with your body’s desires.

Your journey within begins in the realisation that makeup and skincare are mere companions on your radiant path. They enhance the beauty that already emanates from your soul. Choose products that echo your self-love and empower your skin’s natural glow.

Remember, the canvas of your skin is most beautiful when it reflects the masterpiece of your radiant spirit.

If these practical tips to start glowing from within have been helpful or inspiring, it would mean a lot to us if you to leave a comment or like this post.

Love and light! 
Team Guiya xox 

Practical Tips To Start Glowing From Within - Guiya Minerals Blog

Read next: 5 Fun Makeup Tips You Didn’t Know You Should Know