What an incredible journey it has been for us in the lead up to launch Guiya Minerals at the Sydney Beauty Expo 2023!

The excitement and energy of the expo were absolutely contagious, and we can’t help but feel overwhelmed with gratitude for the amazing support we’ve received.

Being part of the Beauty Expo Australia was a dream come true. Our stall was a reflection of the passion and dedication we pour into crafting each and every one of our products. Seeing so many of you stopping by, exploring our makeup range, and sharing your excitement with us was a heartwarming experience. Your kind words and genuine interest in our products fueled our spirits, and we’re thrilled that our makeup found a special place in your beauty routines.

But the journey didn’t stop there – we had the honour of hosting the afterparty of the Australian Beauty Industry Awards (ABIAs), an event produced by the talented team at Mocha Group. It was a night of celebration, glamour, and connecting with fellow beauty enthusiasts. We’re immensely grateful to everyone who joined us at the afterparty, creating memories that will stay with us forever.

To all of you who visited our stall, supported us, and chose Guiya Minerals to be a part of your beauty journey, we extend our heartfelt gratitude. Your belief in our brand drives us to continuously strive for excellence, innovation, and quality. Each makeup product we create is infused with our passion for enhancing your natural beauty, and your trust in us is the greatest reward.

A special shoutout goes to the salons that have embraced Guiya Minerals and decided to stock our products. Your partnership means the world to us. We’re excited to see our makeup being a part of the services you offer to your clients, and we’re committed to providing you with products that meet the highest standards of quality and performance.

Looking ahead, we are inspired to continue pushing boundaries, exploring new possibilities, and crafting makeup products that empower and delight. Your feedback and enthusiasm inspire us to raise the bar with each collection we create.

As we reflect on our journey from the Sydney Beauty Expo to the ABIAs afterparty, we are filled with immense gratitude. This is just the beginning of our adventure, and we can’t wait to see where it leads us. 

Thank you, from the bottom of our hearts, for being a part of our Guiya Minerals family. Your support fuels our passion and drives us to create makeup that not only enhances your beauty but also tells a story of innovation and dedication.

Here’s to the power of beauty, community, and dreams. Here’s to you.

With love and gratitude,

Team Guiya xo 

Hopefully you enjoyed reading Guiya At The Sydney Beauty Expo

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I sat my boss down and interviewed her! She’s unique in the sense that she really allows us to carve our own roles and our own paths because she wants us to be happy and work with our strengths. She cares so much about the world around her and she’s on a hot mission, so we got to the bottom of it because I think everyone needs to hear it, so that’s how we got to this point, I interviewed my boss, the Queen of Guiya Minerals.

Wholesome content.

You can view segments of the interview on youtube, here:
https://www.youtube.com/@GuiyaMinerals/shorts

Interviewer: Esther (Marketing Coordinator of Guiya Minerals)

Esther: “Let’s dive right in. Guiya Minerals has a unique vision of connecting feminine energy and empowering women. Can you share the inspiration behind starting this brand and how it sets Guiya Minerals apart in the beauty industry?”

Bell: “Thanks, Esther! It’s awesome to be here chatting with you. Guiya Minerals was born from a deep desire to create a brand that goes beyond just makeup. We wanted to build a community that supports and empowers women, breaking the stereotype that women don’t support each other. This genuine connection and nurturing environment make us stand out from other makeup brands”.

Esther: “That’s fantastic, you’re my idol. The sense of unity and empowerment is truly admirable. Can you tell us more about the journey you aim to take with your customers? How do you want them to feel when using Guiya Minerals products?”

Bell: “Guiya Minerals was developed and created for more of a spiritual journey rather than just a makeup that women wear. We aim to enhance not just the outer beauty but also the inner beauty of our customers. We want them to feel confident and beautiful from within. It’s about embracing their uniqueness and feeling good about themselves.”

Esther: “I love that holistic approach so much. Now, let’s talk about the community involvement aspect. How does Guiya Minerals incorporate community work into its business model, and why is it so important to you?”

Bell: “Community involvement is close to my heart. As a team, we believe in giving back and making a positive impact on people’s lives. It’s not just about selling makeup; it’s about creating a movement of happiness and support. We are setting up a free monthly gathering called Ground With Guiya. Attendees can expect breathwork, meditation and sound healing to begin with. This aspect excites me the most because we get to make a difference in people’s lives beyond the world of cosmetics.”

Esther: “I love that! Trust is essential in the beauty industry, and your commitment to honesty and transparency is evident. Can you share more about the thoughtful selection of ingredients and why it matters to Guiya Minerals?”

Bell: “Our brand’s ethos revolves around using the best and most natural ingredients in our products. We’ve put in a lot of effort to ensure that each product is of the highest quality and resonates with our purpose – to make people feel happy and confident. We prioritise ingredients that nourish and care for the skin, avoiding harmful chemicals. Honesty and transparency are key to us, and we want our customers to trust that they are using products that are good for them and the environment.”

Esther: “Now, let’s talk about the grand vision of Guiya Minerals – creating world happiness. How do you plan to achieve this vision through your brand?”

Bell: “Creating world happiness is at the core of everything we do at Guiya Minerals. We believe that beauty starts from within, and when we feel good about ourselves, we spread that positivity to others. It’s like a ripple effect – one person’s happiness inspires another. This is also where Ground With Guiya comes in, it will help women slow down and get back in touch with themselves. By empowering women and encouraging them to embrace their unique beauty and get together to support each other in their communities, we hope to make the world a happier place. These aspects are only the beginning but we’ve got to start somewhere!”

Esther: “That’s such a beautiful vision, Bell. Finally, could you share your thoughts on what being an Australian brand means to Guiya Minerals?”

Bell: “Being an Australian brand is more than just a location; it’s about embracing the spirit and essence of Australia. We take immense pride in our homeland and its rich resources. Our connection to the land, its natural elements have shaped our brand identity. Guiya Minerals embodies the vibrant, diverse, and empowering spirit of Australia.”

Esther: “Thank you so much for sharing your passion and insights with everyone today. It’s truly inspiring to see the vision and purpose driving Guiya Minerals and I am obsessed with you and it’s an honour to see you build this brand up. I’m sure our audience will be excited to learn more about Guiya and its positive impact.”

Bell: “Thanks, Esther! Okay let’s get back to work. Or should we go get a coffee? Massage?”

Esther: “Massage”.

We hope you enjoyed reading I interviewed my boss, the Queen of Guiya Minerals.
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