GUIYA MINERALS
Australian Elegance & Supporting Local Communities
Guiya Minerals is proudly Australian made and owned, drawing inspiration from the breathtaking landscapes and rich heritage of our beautiful country. From the majestic outback to the vibrant coastal towns, we infuse the essence of Australia into every luxurious product we create.
But it’s not just about the makeup... We’re committed to supporting local communities and artisans, ensuring that every aspect of Guiya Minerals reflects our deep connection to this land we hold dear. So we invite you to celebrate the beauty of our remarkable country while indulging your own inner radiance.
BRAND STORY
BELL BARCA
Bell’s story didn’t start with makeup — it started with skin.
As a former medispa owner with a background in Dermal Science, she spent years helping clients understand their skin from the inside out. But it was her own wellness journey that sparked a deeper mission: to create makeup that felt as good as it looked — clean, intelligent, and made with integrity.
Frustrated by the gap between professional skincare and traditional cosmetics, Bell set out to build something better. In 2023, Guiya Minerals was born — a mineral makeup range grounded in skin science, elevated by nature, and consciously crafted for real people.
Her formulas don’t just cover — they care. They’re shaped by research, backed by experience, and made with the same intention she brings to every part of her life: to uplift, empower, and make beauty feel like home.
Guiya is the meeting place of science and soul. And Bell’s just getting started.
FOLLOW OUR JOURNEY
2021
Guiya Started as a Question ?
Bell was deep in the world of skin — running her medispa, treating real clients, solving real concerns.
But one thing kept showing up: makeup was sending her clients backward.Why should the final step undo all the care that came before it?
Guiya started as that question.
Now it’s the answer — for skin, for professionals, for anyone who expects more from makeup.
2022
FIRST CONCEPTS
Bell chose to shoot the original Guiya concept on location at Carlo Sand Blow — raw, sunlit, and deeply Australian. It wasn’t just a backdrop. It was a reflection of everything Guiya stands for: untamed beauty, grounded ritual, and skin that breathes.
Behind that moment was 24 months of formulating, refining, and thoughtful planning — every detail considered, every decision intentional. This was never rushed. Guiya was made to mean something.
2023
August 2023 — Guiya makes its debut.
Launched at the Beauty Expo and ABIA Awards, Guiya stepped into the spotlight with a team of five, and a vision ready to be shared. What began as a question was now a living, breathing brand — and people were ready for it.
2024
GROWTH AND DEVELOPMENT
Before our first birthday, Guiya lands in over 150 retailers across Australia — and counting.
From boutique salons to destination spas, the Guiya community is growing fast — built on trust, intention, and formulas that truly deliver
2025
2025 is Guiya’s year — and you’re a part of it.
18 Months on we are climbing into the 200 + salons, we’re growing and expanding into international markets, unveiling new formulas, and reaching more faces, more hearts, than ever before.
This isn’t just growth — it’s built by artists, therapists, retailers, and believers who see beauty as ritual, and skincare as care.
We’re not just watching something special unfold — we’re building it, together.